Redefining Employee Engagement with Roosh Investment Group

The Challenge

Roosh Investment Group, with its globally distributed team, faced the challenge of fostering a united culture and maintaining high employee engagement. To recognise employee efforts, the company initially used a Telegram bot for recognition and gifting. While this served as a basic tool, it lacked the functionality to create sustained engagement or meaningful interactions.

Participation remained low, and the approach fell short of aligning with Roosh’s dynamic, modern brand. To address this, Roosh needed a comprehensive and gamified solution that could effectively drive participation, strengthen team connections, and elevate their recognition culture.

The Solution

Roosh partnered with Esteeme to bring their vision of a dynamic, engaging recognition culture to life. Together, we crafted a solution that seamlessly integrated gamification, personalisation, and innovative tools into their daily workflows.

• Gamified Features: Esteeme introduced an interactive experience with coins, badges, and leaderboards, transforming recognition from a routine process into a fun and motivating journey. Employees actively engaged in earning rewards, fostering a healthy spirit of achievement and collaboration across teams.

• Customisation at Its Finest: Roosh embraced Esteeme’s flexibility to create a platform that reflected their unique brand identity. From the sleek, customised cover to creative avatars and beautifully styled gift store visuals, every detail was tailored to resonate with their team. Events were structured seamlessly within the platform, providing employees with a centralised, engaging hub for celebrations and milestones.

• Enhanced Gift Store Experience: Moving beyond the simplicity of a Telegram bot, Esteeme delivered a fully curated and immersive gift store. Employees could now redeem rewards in a setting that felt both premium and personal, elevating the act of recognition to something truly special.

By combining these elements, Esteeme provided Roosh with a holistic solution that not only enhanced engagement but also aligned with their innovative spirit, setting a new standard for employee recognition. What is more, Roosh team continues to be very creative in experiment with Esteeme platform by setting new trends in the platform design and stylish tone of voice. Let's explore together how we managed to implement Esteeme and intensify the company brand within employees.

Key Insights from the Case Study

1. Significant boost in gift store engagement

Before adopting Esteeme, Roosh Investment Group relied on a basic Telegram bot for employee recognition, which yielded minimal engagement. On average, only 5 gift purchases per month were recorded, reflecting limited participation and enthusiasm among employees. After integrating Esteeme, the scenario transformed dramatically. With the platform’s gamified approach, the number of gift purchases tripled to 15 per month, marking a remarkable increase in employee participation. Wonder how it happened? Here is a success formula of Roosh & Esteeme collaboration:

• Engaging game economy. Esteeme’s coin-based system encouraged employees to earn and spend coins through meaningful activities and achievements.

• Customised rewards. The curated gift store offered diverse, personalised options, resonating with employees' preferences and values.

• Ease of use. Esteeme’s intuitive platform made browsing and purchasing rewards seamless and enjoyable.

• Sense of accomplishment. Employees felt their efforts were being recognised and rewarded in a tangible, fun way, driving motivation and engagement.

This increase in gift store activity underscores the power of gamification in making recognition not just rewarding but also engaging and impactful.

2. From simple to sophisticated: a fully branded experience

Before Esteeme, Roosh Investment Group used a simple Telegram bot for recognition, which lacked customisation and failed to align with the company’s unique identity.

With Esteeme, the game changed. The platform was fully branded to reflect Roosh’s distinct style, tone of voice, and company culture. From the sleek customised interface to company-branded badges and events, every detail was designed to resonate with employees and enhance their sense of belonging. Let's explore which features worked most of all:

• Visual Identity. Esteeme’s interface was tailored with Roosh’s branding elements, creating a seamless and immersive experience for employees.

• Personalised Badges. Unique badges designed for Roosh’s milestones and values added a touch of exclusivity and pride to the recognition process.

• Adaptive Design. The platform’s flexibility ensured that it adapted to Roosh’s evolving needs, from event-specific themes to new recognition categories.

• Creative Touches. Stylish photoshoots for gift items and thoughtful design choices elevated the overall user experience, making it both engaging and professional.

By aligning the platform with Roosh’s brand, Esteeme didn’t just deliver a recognition tool — it provided a cultural extension of the company, reinforcing identity and boosting employee pride.

3. Transforming the gift store experience

The introduction of Esteeme’s Gift Store revolutionised how Roosh employees perceive and interact with rewards. Previously, the recognition process was limited to a handful of monthly gifts via a Telegram bot. Esteeme’s platform elevated this experience, making the Gift Store an engaging, highly functional marketplace. Here is what we got from adopting a cool branded gift store for our client:

• Dramatic increase in activity: Before Esteeme, only 5 gifts were redeemed per month. With the introduction of the Gift Store, this number tripled, showing how the enhanced experience encouraged more employees to participate.

• Personalised rewards: The Gift Store features a variety of reward categories aligned with employee preferences. From branded merchandise to professional development opportunities, there’s something for everyone.

• Streamlined operations: For administrators, the Gift Store’s intuitive management tools made tracking orders, updating inventory, and monitoring spending effortless.

• Visual appeal: A beautifully designed interface, branded in Roosh’s unique style, made the Gift Store not just functional but also an aesthetically pleasing space for employees to explore.

The revamped Gift Store doesn’t just provide rewards — it turns recognition into a personalised, motivating, and celebratory experience, further strengthening engagement within the team.

💡Secret tip from Roosh: "Before launching your gift store, it's important to create attractive visuals. For example, we made a creative photoshoot of our branded items. You could also invite your top company ambassadors to participating in the photoshoot. Believe us, such pics attract much more attention than just a nicely designed picture with no human touch".

4. Enhanced insights through advanced analytics

We know that numbers and data matters. This is what you show to leaders and analyze the effectiveness of your entire employee engagement strategy. However, it is not always easy to find compehensive tools for powerful analytics. For example before using Esteeme, Roosh Investment Group just as many other companies used some basic analytics available from their internal communications platforms, namely – Telegram bot. They lacked a structured way to measure engagement and recognition trends across their teams.

The implementation of Esteeme introduced comprehensive analytics tools, offering invaluable insights that transformed how Roosh approached employee engagement. Here is a list of benefits that Roosh team gained together with Esteeme analytics:

• Activity monitoring: Esteeme’s analytics dashboard provided real-time data on platform usage, including participation rates, event engagement, and gift store activity. This allowed Roosh to identify which recognition initiatives resonated most with employees.

• Recognition trends: Managers gained visibility into recognition patterns, helping them understand which teams or individuals were actively participating and where more encouragement was needed.

• Data-driven decisions: The analytics revealed actionable insights that informed HR strategies, such as introducing tailored events for less active teams or adjusting reward offerings to match employee preferences.

• Impact measurement: Esteeme’s analytics allowed Roosh to track the tangible benefits of recognition initiatives, such as increased engagement, improved satisfaction, and alignment with company goals.

With these tools, Roosh shifted from a reactive to a proactive approach to employee engagement, leveraging data to ensure every recognition initiative was meaningful and impactful. We are still gathering analytics, but at least now we have relevant and high-quality metrics that can help adjust the strategy in the long run.

5. Elevated recognition through a fun and customised approach

Roosh Investment Group’s transition from a basic Telegram bot to Esteeme’s dynamic platform brought a game-changing shift in how recognition was perceived and practised within the company. Esteeme introduced fun, gamified elements and a highly customisable approach, aligning perfectly with Roosh’s culture and goals:

• Creative badges: Employees now receive unique, visually appealing badges tailored to Roosh’s branding, turning recognition into a fun and memorable experience. From milestones to standout performances, every achievement is celebrated with style.

• Personalised rewards: The customisable Gift Store allows employees to choose rewards that truly resonate with them, adding a personal touch to every recognition moment.

• Engaging events: Roosh took full advantage of Esteeme’s events feature, crafting fun, interactive challenges and campaigns that kept employees engaged and motivated.

• Branded experience: From platform design to tone of voice, Esteeme became an extension of Roosh’s identity, creating a cohesive experience that employees instantly connected with.

This elevated, fun approach has significantly boosted recognition frequency and participation, turning the act of appreciation into an enjoyable, integral part of Roosh’s work culture.

6. Engaging employees through custom events

The introduction of Esteeme’s Events feature brought a whole new level of engagement to Roosh’s recognition culture. With tailored, branded events, Roosh transformed employee interaction and participation into a celebration of both professional and personal milestones. Let's explore what we got from the events functionality:

• Increased participation: Customised events led to higher levels of employee engagement, with more associates actively taking part in company-wide and team-focused initiatives.

• Branded celebrations: From birthdays to work anniversaries, each event reflected Roosh’s branding and values, creating a unified and recognisable experience that employees could connect with.

• Recognition beyond work: Events weren’t limited to work achievements; they also celebrated personal milestones, helping to humanise the workplace and build stronger bonds among employees.

• Streamlined management: For administrators, planning and managing events became seamless with Esteeme’s intuitive tools, saving time while ensuring every celebration was impactful.

By incorporating these personalised and meaningful events, Roosh not only celebrated individual and team achievements but also fostered a deeper sense of belonging and appreciation across the organisation.

A New Chapter in Employee Engagement at Roosh

Roosh Investment Group’s journey with Esteeme demonstrates how a tailored, gamified approach can revolutionise employee engagement and recognition. From a simple Telegram bot to a fully branded, interactive platform, Esteeme elevated Roosh’s culture by increasing participation in the Gift Store, streamlining analytics, and creating custom, branded experiences. These efforts not only amplified employee satisfaction but also aligned recognition with Roosh’s unique values and goals.

The results speak for themselves: higher engagement, more meaningful recognition, and a culture that thrives on appreciation and innovation. Whether it’s through the dynamic Gift Store, insightful analytics, or engaging events, Esteeme has proven to be a powerful tool in transforming how Roosh connects with its employees. Ready to elevate your team’s engagement and make appreciation a cornerstone of your culture? Book a demo with Esteeme today and see how we can help your organisation create its own success story. 🚀